Key Takeaways
- NOIR & BLANCO, founded in 2021 by Pramendra Yadav, has grown from a single remote intern to a 30+ member team serving 150+ premium brands worldwide
- The agency stayed deliberately niche — luxury, fashion, beauty, wellness, lifestyle, home décor, and publishing only — rather than chasing broad, mass-market clients
- Its service stack expanded in stages: Shopify development first, then performance marketing and SEO (Feb 2025), and now AEO/GEO for AI-search visibility — an early move most agencies haven’t made yet
- Real case-study numbers back the growth story, including a 91.37% revenue increase for one brand and a 40% revenue lift with 37% better ROAS for another
NOIR & BLANCO is a Shopify-led ecommerce growth agency. But it doesn’t try to be everything to everyone. It’s built specifically for luxury, fashion, beauty, wellness, lifestyle, home décor, and publishing brands. Entrepreneur Pramendra Yadav founded the agency back in 2021.
Since then, it has grown fast. NOIR & BLANCO now serves more than 150 brands worldwide. Its services span bespoke Shopify development, performance marketing, and AI-search visibility.
Here’s what sets it apart: most digital agencies work across every industry. NOIR & BLANCO took the opposite approach. It deliberately stayed narrow, focusing only on premium and luxury consumer brands. Honestly, that focus is really the whole story here.
What is NOIR & BLANCO?
A Shopify-focused e-commerce company, NOIR & BLANCO assists aspirational brands in creating and expanding their digital commerce enterprises. The company specialises in luxury, lifestyle, fashion, beauty, wellness and related consumer categories.
Its core services include:
- Shopify and Shopify Plus development
- Ecommerce migration
- Custom storefront development
- Conversion rate optimisation
- Performance marketing
- Google and Meta advertising
- Shopify SEO
- Technical SEO
- AI search discovery
- AEO and GEO
- Ecommerce strategy and consulting
The company describes its approach as a connected growth system where commerce engineering creates the foundation, marketing generates demand, search builds visibility and CRO helps convert visitors into customers.
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That is a more holistic approach than simply hiring an agency to “build a Shopify store.”
How Did NOIR & BLANCO Start?
NOIR & BLANCO began as a fully remote agency with a single intern. Today, it’s a 30+ member team with offices spanning two countries.
Founder Pramendra Yadav has said the goal was never just to build websites — it was to create a company brands could trust as a long-term growth partner, not a one-time vendor.
From a Single Intern to a 30+ Member Team
The growth trajectory here is worth breaking down, because it’s unusually steady rather than explosive:
- Started in 2021 as a remote-first agency with one intern
- Expanded operations from Mumbai to New Delhi
- Established a registered U.S. entity to serve American and global clients directly
- Grew the core team to 30+ specialists across design, development, and marketing
- Built a client base of 150+ brands across seven distinct categories
That kind of deliberate, non-linear scaling — team size growing steadily rather than through a sudden funding-driven hiring spree — is unusual for an agency in the ecommerce space, where churn and rapid team turnover are common.
How Is NOIR & BLANCO Transforming Global Ecommerce?
NOIR & BLANCO’s core bet is that premium brands need a fundamentally different growth playbook than mass-market retailers — one built around exclusivity, not volume. That’s a genuinely different approach from most Shopify agencies chasing scale over specialisation.
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What Results Has NOIR & BLANCO Delivered for Brands?
Public case studies from the agency point to real, specific numbers rather than vague claims:
- A children’s clothing brand saw a 91.37% increase in monthly revenue and a 91% increase in total orders
- Another brand achieved a 40% increase in monthly revenue and a 37% improvement in ROAS, through a combined Facebook Ads, Google Search, Shopping, and content strategy campaign
Numbers like these matter more than agency taglines — they’re the kind of specific, checkable claims that build real trust with prospective clients.
What makes NOIR & BLANCO’s global ecommerce strategy different?
NOIR & BLANCO is moving from an India-focused agency model toward a broader international commerce operation. The company says it registered a Delaware LLC in 2026 and began working with enterprise brands on commerce and digital growth.
Shopify’s official Partner Directory currently lists NOIR & BLANCO as a Service Partner, with India, the United Kingdom, United States and Australia among its supported locations. Shopify lists the partner as having joined its directory in May 2022.
That international positioning allows the company to work with brands facing challenges such as:
- International Shopify expansion
- Cross-market ecommerce experiences
- Platform migration
- Localised customer journeys
- International SEO
- Paid acquisition
- AI search visibility
Global ecommerce is rarely just about translating a website.
Customer expectations, payments, logistics, search behaviour and product positioning can all change from one market to another.
What brands has NOIR & BLANCO worked with?
The company publicly showcases projects across beauty, jewellery, fashion and lifestyle categories. Its portfolio includes brands such as Mantra Herbal, Lucira Jewelry, Tiger Marron and Nouria.
Examples of work highlighted by the company include:
- Mantra Herbal: Shopify migration and redesign
- Lucira Jewelry: SEO and AI discovery
- Tiger Marron: Meta and Google Ads
- Nouria: Shopify redesign, SEO and AI discovery
Shopify’s Partner Directory also features NOIR & BLANCO work involving Mantra Herbal and Nouria, including Shopify migration, redesign and technical SEO implementations.
These examples illustrate the agency’s broader positioning: build the store, attract the customer and improve the discovery-to-conversion journey.
What can premium ecommerce brands learn from NOIR & BLANCO?
The most important lesson is that when technology, marketing, and discoverability work together as a single system, e-commerce growth is more successful.
Premium brands can take several practical lessons:
1. Build for the brand, not just the platform
Shopify is the infrastructure. The customer experience is the differentiator.
2. Treat conversion as a continuous process
A store should evolve through testing, analytics and customer behaviour—not remain frozen after launch.
3. Diversify discovery
Paid media, organic search, social media, and new AI discovery platforms should all be used by brands to increase their visibility. This is particularly relevant as search behaviour changes. Brands now need to think beyond traditional Google rankings and prepare for AI-led discovery as well. Read our guide to Agentic AI for Founders to understand the wider shift happening in AI-powered business.
4. Prepare for international markets
Global expansion requires more than changing currency symbols. The entire digital customer journey needs to work locally.
5. Build systems that compound
The tenet of NOIR & BLANCO is that systems, not temporary fixes, are the source of lasting growth.
Of all the lessons, that one could be the most applicable.
FounderPin Perspective
The path of NOIR & BLANCO is indicative of a larger change in the e-commerce agency sector: businesses now require a full digital growth ecosystem rather than just a website.
Because it reflects the evolving needs of contemporary D2C firms, the company’s transformation from a tiny Mumbai setup in 2021 to an international Shopify-led commerce agency in 2026 is very intriguing.
The next competitive advantage will not simply be who can build the prettiest Shopify store.
It will belong to the teams that can connect commerce, performance marketing, SEO, CRO and AI discovery into one measurable growth system.
That is the opportunity behind NOIR & BLANCO global ecommerce.
And as AI increasingly influences how customers discover products, the question for premium brands is no longer just, “Can customers find our website?”
It is becoming:
“Will customers find our brand when they ask AI what to buy?”
Final Takeaway
NOIR & BLANCO is building a broader definition of what an ecommerce growth partner can be. Instead of focusing on one part of the digital funnel, the company brings Shopify development, paid acquisition, SEO, CRO and AI discovery under one growth framework.
Its international expansion in 2026 adds another dimension to the story. With a US entity and support for international markets through its Shopify Partner presence, the agency is positioning itself to work with brands beyond India.
For premium brands, the opportunity is clear: build a distinctive digital experience, make it discoverable, convert the traffic efficiently and keep improving the system.
Because in modern ecommerce, a beautiful storefront may win the first click—but a strong growth system wins the customer.
Frequently Asked Questions
What is NOIR & BLANCO?
NOIR & BLANCO is a Mumbai-based Shopify-led commerce agency specialising in ecommerce development, performance marketing, SEO, CRO and AI search discovery for luxury, lifestyle, fashion, beauty and wellness brands.
When was NOIR & BLANCO founded?
NOIR & BLANCO started in 2021, initially operating with a small team. The company later expanded its operations and opened its first Mumbai office in 2025.
Is NOIR & BLANCO a Shopify Partner?
Yes. Shopify’s official Partner Directory lists NOIR & BLANCO as a Service Partner, with supported locations including India, the UK, the US and Australia.
What services does NOIR & BLANCO provide?
Its services include Shopify and Shopify Plus development, migrations, performance marketing, Google and Meta advertising, SEO, CRO, AEO and GEO/AI search discovery.
How is NOIR & BLANCO transforming global ecommerce?
The company combines ecommerce engineering, performance marketing, SEO, conversion optimisation and AI search discovery into a connected growth strategy for brands expanding across markets.
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