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Author name: adarsh@founderpin.com

IPO marketing strategy
Startup Funding

The IPO Warm-up: Why PhonePe & Swiggy Are Dominating IPL Ad Slots

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The IPO Warm-up: Why PhonePe & Swiggy Are Dominating IPL Ad Slots At Founder Pin, we’re witnessing a new kind of “pre-IPO playbook” unfold this IPL season, where a strong IPO marketing strategy is taking center stage. While the spotlight remains on sixes, wickets, and orange caps, a quieter but far more strategic battle is being fought during ad breaks—where companies are not just buying visibility, but engineering valuation narratives.

Moment marketing in quick commerce
Marketing Strategy

Quick Commerce Derby: How Zepto and Blinkit Win “Moment Marketing” During Matches

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Quick Commerce Derby: How Zepto & Blinkit Win Moment Marketing During Matches At Founder Pin, we’re witnessing a new kind of “high-speed derby” unfold during match days. While fans are glued to sixes, wickets, and last-over thrillers, a parallel battle is being fought on their smartphones—where quick commerce giants are competing not for attention, but for instant action.

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