Connected TV rates India

Unit Economics of IPL 2026: Analyzing Startup CAC vs. Ad Spend At Founder Pin, we’ve long argued that the IPL is the “Super Bowl of India”—a high-stakes arena where brands are made or broken. But as we move deeper into the 2026 season, the conversation in startup boardrooms has shifted from “How many impressions did we get?” to “What was the actual cost of each new customer?“