The IPO Warm-up: Why PhonePe & Swiggy Are Dominating IPL Ad Slots
The IPO Warm-up: Why PhonePe & Swiggy Are Dominating IPL Ad Slots At Founder Pin, we’re witnessing a new kind of “pre-IPO playbook” unfold this IPL season, where a strong IPO marketing strategy is taking center stage. While the spotlight remains on sixes, wickets, and orange caps, a quieter but far more strategic battle is being fought during ad breaks—where companies are not just buying visibility, but engineering valuation narratives.